LGBT Pride Month
The month also recognizes people who were lost to hate crimes, AIDS/HIV, and so on. The Pride month was established by President Obama in 2009 to celebrate efforts by individuals to eliminate prevalent discrimination and to promote equality to all regardless of sexual orientation or gender identity.
In order to recognize and celebrate the Pride Month, a local Burger King in San Francisco had introduced a limited time edition gay pride burger. This burger was an ordinary whopper wrapped in a rainbow colored wrapper. The wrapper had an inscription that said "We are all the same inside."
A senior vice president of global brand management of Burger King, Fernando Machado, had said it was a representation of how the company believes in "self-expression." It is a great way to show support to a movement, especially during the Gay Pride Month. Many customers were seen to be deliberating whether it was the same burger as the original whopper. They were delighted to see that it was the same burger. Some had even pocketed the wrappers. Burger King is donating all Pride Whopper sales to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors in the spring of 2015.
This is an amazing way to show support by a multinational corporation! Don't be surprised if these memorable wrappers end up as collectibles on eBay soon. LGBT rights continue to face opposition and oppression to this day. The most notable oppression is the most recent Uganda Anti-Homosexuality bill. The country of Uganda had recently passed legislation that expressly forbids anyone in the country from aligning with the LGBT community, and is punishable by death. It is vital to continue to raise awareness and acceptance to reverse such oppressive tactics by governments and organizations.
Written by Brandon Withem