Deaf Owned Businesses Should be the Only Ones Labeled as a Deaf Business
While it is true that new businesses are "capitalizing" off the economy of this particular community and culture. There are some difficult practices where people don't appreciate it when a hearing person takes something and uses it to capitalize off the community. Some points that had been brought up included the idea of thanking interpreters for their hard work.
There's nothing impressive about being a deaf-owned business, there's nothing impressive about hiring some deaf people. People are people and they are normal. If the business is a huge success, that's when it's impressive. There's everything wrong and disturbing about a company calling its business a "Deaf Restaurant" when they are not. The only thing "Deaf" about it is the people that they hire who happen to fall into that category. Signing is not necessarily a "Deaf" thing but is a visual language so if that is their argument, it is moot.